Why is Istrian olive oil so popular

Renowned for its exceptional quality, Istrian olive oil has truly become an in-demand Istrian product. This can be attributed to the constant labour and dedication of olive growers which has led to Istrian extra virgin olive oil being recognized globally for its excellence. 

History of cultivating olives

Istria has a long and rich history of cultivating olives, dating back thousands of years. Istrian olive oil was highly valued by the ancient Romans for its richness and purity, and they saw it as a representation of vigour and prosperity. Olive farming is a legacy that has been passed down through the years, with families caring for their olive groves with unflinching passion and maintaining traditional methods while embracing contemporary innovations.

Olive varieties

There is a remarkable variety of olive trees in Istria, and each one adds unique characteristics to the finished product. Istria boasts a wide variety of olive cultivars that offer a range of flavours to suit any palette, from the fruity notes of Istrian Bjelica to the peppery finish of Rosinjola, and from the powerful bitterness of Buža. The purity and authenticity of Istria’s olive oil are further enhanced by the widespread use of organic and sustainable farming practices by the region’s olive growers.

Istrian terroir

The special terroir of Istrian olive oil—a blend of soil, climate, and terrain that gives the olives particular qualities—is one of the main elements influencing its outstanding quality. The pleasant Mediterranean climate of Istria, with its plenty of sunshine and soft sea breezes, is perfect for growing olives. Istrian olive oil is complex because of the region’s varied microclimates, which range from coastal plains to hilly interiors and produce a rich tapestry of flavours and fragrances.

The production of Istrian olive oil is a labor of love, guided by centuries-old traditions and a deep respect for the land.